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The Slow Demise of Top Bloggers

May 26th, 2008 posted by · 10 Comments

I’ve noticed lately that the top bloggers are slowly sliding down the slope of internet has-beens. Traffic is down considerably for sites like and, and this could be the beginning of a new trend we see in the blogosphere.

While both sites still produce a fair share of readers, the content being produced isn’t what it used to be. ProBlogger’s posts are still informative, but I believe he hit his peak late last year. When you look at JohnChow’s site, most of his posts are food or travel related; very little money making information anymore.

I’ve seen this happen many times before with other blogs… whereas a site builds its presence and brand only to stray away from the topic it’s actually based around. Some call this being lazy, while other bloggers call it being experimental and taking your readers for granted.

Personally, I believe blogging will only get bigger, but the blogging superstars we’ve come to know might not be around for much longer if they don’t try to remember how they got to where they are in the first place.

What do you think? Will the ‘big boys’ be around much longer?

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10 Comments so far
  1. Mitch MyAvatars 0.2

    How does one go about checking on traffic of other bloggers? Heck, for that matter, how does one go about checking their own traffic, as it pertains to their RSS feed? I know how many physical bodies come to my blog, but not how many might be subscribing to the feed. Technorati only tells me about others who have joined them. Any ideas?

  2. Chris Jacobson MyAvatars 0.2

    Mitch: You can track your RSS subscribers by logging into your FeedBurner account. As far as measuring your own traffic, I recommend using Google Analytics or Site Meter.

    To get a general idea of the amount of traffic other sites are getting, you can use their Alexa rank ( for example. Anything under 500,000 (in my opinion) means a site is getting decent traffic.

  3. Mitch MyAvatars 0.2

    I thought that Feedburner would only tell you other people who subscribed through them, like Technorati; is that incorrect?

  4. Chris Jacobson MyAvatars 0.2

    FeedBurner tells you how many people have read your feed on any given day. That’s why the number sometimes drops from day to day, but then goes back up.

  5. Mitch MyAvatars 0.2

    If that’s true then I’m depressed, because I’ve had an account there for 4 months and it’s telling me zero! 🙁

  6. Chris Jacobson MyAvatars 0.2

    Are you actively promoting your RSS feed, such as with an e-mail form like I have at the top?

  7. Mitch MyAvatars 0.2

    I am on one of them; forgot to set it up for the other. Well, I don’t have an email form, but I have the RSS feed logo.

  8. Vicky MyAvatars 0.2

    I think you are quite right. I do get tired of subscribing to a blog for a certain topic only to have them take off somewhere else or worse yet, stop updating regularly. Of course they complain about traffic but don’t seem to think it’s their fault.

  9. Mitch MyAvatars 0.2

    Actually, just realized I never commented on the main part of your topic. I’d been thinking John was on a vacation and was just sharing with us what he was seeing, because he’s had some guest bloggers lately. As for the Pro, it seems like he’s been making he interview rounds, so some of his best stuff is on other blogs these days. Personally, I think that every once in awhile it’s okay to go off topic, as long as you can stick somewhat with what it is you’ve originally said you’re about.

  10. Holly MyAvatars 0.2

    I have also noticed that a few of these sites have changed direction. I still like reading them, but I don’t get to them as much as I use to because I’m looking for other information.