Mike Potillo – How Personality Can Hurt Your Business

If you’re big into internet marketing and searching for a new way to make money I’m sure you’ve heard of Mike Potillo and his Crave Energy Drink shenanigans.

Watch this YouTube video and then I’ll continue…

Here’s my beef with the system and the dude pushing it down my throat. I’ve had my share of salesmen pitch me things before. The thing about Mike is that he’s hurting the success of his own business with his style of preaching marketing. I was semi-interested in Crave a while ago and wanted to get more information about it. I filled out the sign up form to become a seller and that was it. I thought maybe I’d get some kind of confirmation in my e-mail recognizing my sign up, but got nothing. A few days later I’m sitting on my couch when I get call from a loud, fast talking, hyped-up guy named Mike Potillo. After he introduced himself and asked if he was speaking to Chris Jacobson, I said I wasn’t interested and hung up.

Why did I hang up? Because by this point I was already turned off that I didn’t get an form of confirmation or e-mail saying I was a seller or affiliate for that matter. Three days had gone by and I was already on to other things, not to mention I don’t appreciate being yelled at over the phone.

Mike holds weekly conference calls where he sends out an e-mail an hour (or sometimes 5 minutes) before the call actually starts to let you know about it. I gathered a few marketing buddies of mine last week to listen in to one of these calls and the sound of laughter easily overtook Mike’s voice. I’ll tell you this – I’ve been pitched everything under the sun and I’ve never been turned off from a product this fast before. I’m sure Crave Energy Drink is fantastic, but if drinking the stuff is going to make me as wired and fast paced as Mike… well, no thanks. The video isn’t that bad compared to one of the conference calls.

Another method of marketing Crave would help too. I don’t feel like annoying my friends, neighbours and colleagues with material and worry about signing up people “under me” to make myself more money. Does that sound familiar? Perhaps you’ve heard of Monarch Health Sciences or Usana… yep, same kind of old fashioned marketing used there that only ends up pissing people off (me included).

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