Pepperjam Network Changes Ownership — Is the Industry Also Changing?

Affiliates of the Pepperjam affiliate network received an e-mail on Tuesday outlining that the company is now part of GSI Media, Inc. What’s GSI Media? Not too sure — have never heard of them.

With the transition to GSI, Pepperjam co-founder Kristopher B. Jones leaves the company to pursue other career opportunities. The e-mail also noted Jones will continue to act as an advisor to the company. Co-founder Michael Jones remains on to run operations for the network. Looks like they squeezed Kris out to avoid paying another salary for the same job Michael could do.

This is just the latest change being made at affiliate networks in the recent months. It seems as if the operations at many of the big name companies are changing, people are leaving, client interaction and social media engagement is down. I can’t remember the last time my affiliate manager e-mailed or called to check up. It used to be a weekly or bi-weekly occurrence, but I haven’t had any communication with anybody at the companies I do business with in several weeks. It’s a little unnerving in a sense, as affiliates are being left to fend for themselves in most cases.

I’m not the only one to feel this way. Other affiliates will agree that the spotlight put on the industry in 2007 and 2008 has faded. Hopefully things pick up again soon for everybody.

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