What the iPad Means for Internet Marketers

The Apple iPad finally launched on Saturday and techies everywhere swooped up their pre-ordered copies and have been exploring the device’s ins and outs all weekend. The iPad brings with it numerous possibilities to the Internet and affiliate marketing niches, as developers and entrepreneurs find ways to cash in with the new device.

Besides the obvious eBay sellers who have auctions up asking for $300 more than the iPad sells for, there’s more to taking advantage of the iPad market than that. If you’re the publisher of online content, such as a blog/eBook/newsletter, etc., getting that content on to the iPad should be a top priority. As more consumers begin purchasing the device, your business will need to be ready to accommodate them.

If you’re running a WordPress blog, you should already have the WPtouch plugin installed to simplify your blog’s layout on mobile devices, especially the iPhone. If you don’t, it’s not necessarily a problem with the iPad, as most sites can be viewed just fine in landscape mode. Coming back to the eBook/newsletter issue … get your content in the iBook application, as numerous authors who aren’t already indexed will surely be making this a top priority for themselves. Getting your content in front of as many eyes as possible is not only a smart marketing move, but there is plenty of money to make if you’re writing on a certain niche that’s of interest to a large audience.

If you’ve created an iPhone app for your business from a third party software company or developer, you can expect to see numerous services popping up soon for iPad app development. I paid $25 for an app to be developed a few months ago for the iPhone, and that same company has been rumoured to be launching an iPad platform to create new apps for the same price. The only downside to using a third party service like this and not dealing with Apple directly, is that it can sometimes take weeks longer for the app to appear in the store.

Experts are calling the iPad a game changer, and hopefully they’re right. While I haven’t held one in my hands just yet, I’m very anxious to test drive it and leverage its many uses to not only make my work environment more efficient, but to be able to see how it can change the way we do business in general, especially online business.

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