Sunday Chatter – 8/16

Taking Time to Create Great Content

As bloggers, we know that creating great content that attracts readers takes some valuable time. Anyone can whip a post together in a few minutes, but is it really compelling? Darren at ProBlogger is working on a series, and part 6 entails you to take 10-15 minutes each day to work on a single post. The process includes researching the topic, gauging the interest of others to see what is being said about the topic, and checking it for errors/making sure it looks good.

Designing a Winning Ad on Facebook

I’ve discussed Facebook advertising here countless times and have showed you how to create a stellar ad, especially targeting people on their birthdays. Zac Johnson dove into the subject himself recently and walks you through how to design an ad that will make visitors want to click it. One of the key steps is asking people to participate, or call to action. Without telling someone to do something and assuming they know to click on it, you have to cover all of your bases. Of course, one of the big things to consider is using an appealing image along with your ad copy — but you already knew that.

How to Become a Better Entrepreneur

If you need some motivation and insightful tips on becoming a better entrepreneur, take it from Neil Patel. He’s written a post listing the 53 ways to do it. My favourite item on the list is, “Don’t pick a stupid company name… and if you do, don’t change it later on.” This goes back to the idea of brand recognition and building your presence in your niche. If people have to get to re-know you again and familiarize themselves with your brand, you’re taking ten steps backwards and only hurting yourself in the long run.

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