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Is E-Mailing Becoming Obsolete?

July 24th, 2009 posted by · 3 Comments

E-mailThis topic was part of a newsletter I received this week that examined the longevity of e-mail. I figured I’d take their question and share my thoughts on it.

The subject of e-mail as we know it seems outdated, especially in the era of emerging social media and text messages, etc. Don’t get me wrong, I still use e-mail on a daily basis to communicate with dozens of people, but it’s not as personable as it used to be. The e-mails I used to receive from family and friends have been replaced by short Facebook messages or tweets. I’m sure most of you have experienced the same thing. For me, e-mail is only used to receive business-related material, but as for communicating with colleagues and friends, social networking has definitely overruled it.

A few years ago there was a big take down of the world’s biggest e-mail spammer, which resulted in millions of daily junk messages coming to an end. I’ve certainly noticed a cleaner inbox since this happened, which is probably the only positive thing to happen to e-mail in recent memory. Other than that, it’s just as bland as ever.

Companies are also taking notice about the slow demise of e-mail by switching their point of contact to customers from e-mail to Twitter. One local company in my hometown used to send out e-mails when they were having a sale. Now they have a sign in their front window asking customers to follow them on Twitter or to join their Facebook page. I asked the owner of the store why he stopped the e-mail service and he said it was too much to manage. He was using Aweber, which is fairly easy to manage, but I can understand where he’s coming from.

What do you think? Just like fax machines, is e-mail the next thing to die?

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3 Comments so far
  1. andrew poletto MyAvatars 0.2

    Email as we know it may die down, but I don’t think it will ever die. Just because FB and Twitter are the rage right now doesn’t mean everyone gets on them, does it? Also, Twitter, as powerful as it is, may not get seen by all your followers. If you follow 1000 people, I doubt you can keep up with them all, right? But if an email comes to your inbox from a, let’s say a retailer you like, it’s more likely you’ll read that rather than a tweet. Just my opinion. Love the post!

  2. Stefan MyAvatars 0.2

    The thing with mail is that you don’t need to be registered on any website (except mail) and you don’t have to be anyone’s friend to be able to contact someone.

    I doubt mail will die within the next few years.

  3. Chris Jacobson MyAvatars 0.2

    @Andrew: That’s where an application like TweetDeck comes in handy. You can be following thousands of people and then just set up a Friends group to filter tweets from those in that group.