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Managing Blogging and Internet Marketing During Summer

July 10th, 2009 posted by · 2 Comments

SummerNow that summer is upon us, I’ve been noticing things have quieted down a bit on many of the blogs I frequent on a daily basis. Where daily posts would be provided, they are becoming spread apart to every second or third day. This isn’t a big deal really — it actually just proves that even when no fresh content is added on a daily basis, the blog can still survive and traffic sometimes even increases if a good post isn’t bumped down right away.

Last summer I went away for two weeks, and I kept up with the same blogging schedule I was maintaining up until I left. Most of my readers didn’t even notice, as I had written about 15 posts before I left and had them publish automatically while I was away. As with any profession, you need to take a break sometime. Blogging and Internet marketing is no different, but the great thing about this business is that things can run on autopilot for the most part.

Before I left on vacation there was a few other things I did besides getting my blog posts ready. I logged into each of the affiliate networks I belong to and picked up a few hot campaigns to test out. I added them to my rotation, both on the Web and in PPC format. This gave me a chance to get a sense of how well they perform while I was on vacation. I let them run for about 3-4 days and then canned about 70% of them. I picked out the few that really received a good number of clicks and conversions and then focused on those ones only. The neat thing was, sorting through them only took about 10 minutes and then I got back to sitting by the lake in a lawn chair.

When I returned, I went over the stats and other details and then really focused on expanding each of the successful campaigns to increase my profit. This year I plan on keeping up with that same routine and taking a little vacation. I’ve already got some posts in order and have been scoping out some hot offers on various networks.

To me, January doesn’t symbolize a new year, September does. I like to relax over the summer and then come back re-energized in the fall ready to take on any new challenges.

What are some of your summer routines as far as blogging/Internet marketing go?

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2 Comments so far
  1. MLDina MyAvatars 0.2

    One of the great things about this industry- you’re making money even while you’re on vacation (or at a trade show, meetup, etc.)

  2. Stefan MyAvatars 0.2

    This is something I think everyone should do, even when they’re not on vacation. There will always be things interfering with your writing and therefore you should always try to have 2-3 days of content being published the other day automatically.