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First Impressions on Facebook’s New Advertising Rules

February 13th, 2009 posted by · No Comments

FacebookLast week I wrote about how Facebook had loosened the restrictions put on advertisers by allowing products that were previously banned, to be promoted on the network. Many Internet marketers welcomed this change with open arms looking forward to getting more access to promoting a wider range of products.

I also thought this was great, until I began seeing a major saturation of the same product being shown to me over and over.

One of the big ones of course are the ‘work at home’ products, which haven’t been profitable for months now because of saturation. Another couple of niches that are being exposed are weight loss and debt. All of these have opened up the floodgates for marketers everywhere to hop on Facebook and promote the exact same thing.

I wish I would have taken a screenshot of something I saw earlier this week. There were three ads in a row using the exact same display picture. I clicked on all three and they took me to the same site, but each had a different affiliate ID. If you think this is a good way to make money, it’s not. It basically looks like everyone is copying what others are doing and it’s becoming one big mess.

To me, not much has changed. I’m still promoting my individual, more targeted niches that have worked well in the past. These new less-restrictive rules have no impact on me, because the products that were previously banned, are still not worth promoting.

If you are promoting these items on Facebook (work at home, weight loss and debt) and are making money, then I applaud you. But it won’t last forever, and it’s best to try something else before you wake up one day to find zero clicks.

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