Experimenting with the Google Search-based Keyword Tool

As a marketer, you know how important keyword research is to your business and campaigns. There are dozens of keyword tools out there to help you with this, including multiple Google tools. But one that’s really stuck out for me is Google’s new Search-based Keyword Tool.

Basically what it allows you to do is type in the URL of the site associated with your Google AdWords account, and returns results for you based on search terms over the last year. The results are broken down by monthly searches, competition and suggested bid. You’re also given the page on your site the data was extracted from.

From Google:

The Search-based Keyword Tool generates keyword and landing page ideas highly relevant and specific to your website. In doing so, the tool helps you identify additional advertising opportunities that aren’t currently being used in your AdWords ad campaigns.

Based on your URLs, the Search-based Keyword Tool displays a list of relevant user queries that have occurred on Google.com (and on other Google search properties, such as google.co.uk) with some frequency over the past year; these suggestions can be found under the Keywords tab, in the New keywords related to (site) section. In the Keywords related to your search section, you can see a broad list of keyword ideas that are also relevant, but aren’t necessarily based on your site.

If you’re feel particularly evil, you can even use it to spy on your competition, depending on if they use AdWords. You won’t get a complete list of results, but you will get a general idea. Let’s say I want to see search data for Jim Kukral’s site (Sorry, Jim. You’re the first person who came to mind).

I’d enter the URL and then hit ‘Find keywords’.

Because of image size constraints, I had to cut off the last few columns, but you get the idea.

As you can see, ‘marketing consultant’ comes up first. This is what Jim is best known for, especially with the launch of his new site TheBizWebCoach.com.

While you shouldn’t forget about the other keyword tools, such as those available inside your AdWords account, this new Search-based Keyword Tool is kind of neat if you want to retrieve more data on your own site, or your competition. 🙂

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