Google Analytics Integrates with AdSense

Google has finally did it! They have decided to integrate Analytics with AdSense — which I’m sure most publishers will appreciate.

The request for this to happen was made almost two years ago in various forums and Google groups, but this week the Big G finally listened. Publishers will see their accounts gradually roll over to reflect the change (mine still hasn’t), in which you will be able to monitor your website stats and also see your AdSense income in relation to the statistics.

According to the official Google blog:

We’ve highlighted a few ways to use the integrated metrics below, but we encourage you to be creative! Come up with your own to discover how useful (and fun) new data can be:

• Discover untapped markets. Use the geographies report to determine which regions are under-represented in your site’s user base. Optimize your site’s content to attract more of these under-represented users.
• Drive high-earning traffic to your site. Use the ‘Referring sites’ report to determine where the users who are making you the most money are coming from. Focus your efforts on getting traffic from these sources.
• Delve deeper into AdSense reports. Use the visualization feature to look at trends in your site’s AdSense performance over time, or by time of day.

Watch the video below for a complete walk through:

One of the biggest benefits of this is being able to tell which specific pages on your site are performing well with AdSense, and which ones aren’t. It takes the guess work out of trying to troubleshoot and experiment the problem yourself.

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