MySpace Advertising Network — One Week Later

Last week I posted a full review of the new MySpace advertising network. After using it for about a week and really getting a feel for it, I’ve come across some cons.

Firstly, getting an ad approved takes days it seems. At the beginning (I signed up on the first day), my ad was approved in a couple of hours. However, because of the surge of traffic that MySpace is now getting from advertisers, it’s slowed down the entire process. I placed a new ad on Monday and only got it approved earlier today — almost three days later.

From the ads I have got approved, they don’t seem to be converting as well as they did at the beginning. Again, coming back to the traffic surge issue — too many advertisers placing too many ads at once makes the consumer feel overwhelmed with advertising all over the place.

There also needs to be more category options to sort and target your ad. If I’m running an ad based on getting out of credit card debt, there is no option to select “Debt” as someone’s favourite past time shown in their profile. And I doubt anyone would put they enjoy being in debt anyway. It would be great if there was a keyword tool that you could also use in conjunction with the categories, but for now you’ll have to make do with what MySpace offers.

By talking to a few other Internet marketers, I feel lucky by getting my ad approved in only 3 days. Some are still waiting over 5 days to get an ad stamped with the seal of approval.

I’m sure these little bumps will get smoothed out as the network progresses, but for now, I think I’ll stick to Facebook Ads and Google AdWords.

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