I’ve been talking a lot about niches lately, especially since I’m running a Build a Niche Store (BANS). One of the main things you need to consider before opening up an online store or marketing affiliate products in general is what your niche is going to be. Choosing a niche with thousands of competing sites is a bad idea, because you end up trying to compete with the big guys who probably already have more traffic and experience than you in their certain subject area. This can also be referred to as a saturated niche, which you want to stay away from to maximize your revenue and exposure.
How do you find a good niche?
Niches are always changing, but they never die completely. Before deciding to open up a BANS store or sell something on eBay, market affiliate products etc., it’s very important to do your research. An hour of research can either make or break your online business. Picking a topic off the top of your head and then jumping right into creating a website about that topic without doing research is a sure way to fail. I recommend checking out the eBay Express Top Searches page. It lists the top searches being conducted on eBay and breaks them down into their appropriate product categories. Another great tool is the Lycos Top 50, which breaks down the top 50 most popular internet searches and also lists what’s hot right now on the web.
Taking some time to do your research will pay off considerably. You may even find your income can double or triple if you market to what’s in demand and what people are looking for. Don’t wait for customers to come to you, come to them first by providing them with what they’re looking for and you’ll make more sales.
Tweet This Post!