Cost Per Action or CPA (sometimes known as Pay Per Action or PPA) is an online advertising pricing model, where the advertiser pays for each specified action (a purchase, a form submission, and so on) linked to the advertisement.
I love CPA offers – no question about it. They’re probably the most promoted ad campaigns I spend time making money on from my various affiliate networks. The great thing about CPAs is that the visitor doesn’t have to spend money for you to get paid (not most of the time anyway). Cost Per Actions are often shown in the form of e-mail submits, zip code submits or simple questionnaires, where the advertiser pays the promoter (me and you) each time someone comes and fills out one of their offers. The best thing about this type of offer campaign is the fact that they can be fun for the visitor. Take a look at a sample ad I’m currently running on one of my other sites… I get $1.20 each time someone votes on which Jessica is hotter and enters their e-mail address. Pretty easy, huh? (For the record, I’m a Jessica Alba fan).
So let’s say I manage to get 60 people per day out of the few thousand that visit my site to enter their e-mail address, that’s $72 I never had when I woke up this morning. And 60 is a very modest number – you can get way more than that if you really try. I’m also depending on the fact that more males than females will probably complete this offer.
Of course to cash in on the female demographic as well, you would run another CPA ad catering to something else, or a gender-neutral offer altogether.
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