RSS subscribers are the most important thing to me when it comes receiving traffic to my blog. Many people think of RSS subscribers are guaranteed readers; which they are. You don’t have to worry about ranking high in search engines for your keyword or spending a lot on AdWords. As long as your RSS number is substantial, the traffic will come by itself. This is why I’m particularly fond of constantly working to increase my subscription number. I recently placed an e-mail subscription box powered by FeedBurner at the top of my front page. Doing so has increased the number of subscribers reading my blog daily to over 23% to what it was before. However, there’s a downside to this which I found out later. Many readers who sign up to receive an RSS e-mail never confirm their address when they get a confirmation message from FeedBurner. Then they e-mail me and ask why they aren’t receiving my feed.
I found a lot of people weren’t confirming their e-mails for whatever reason. Maybe they didn’t see the e-mail or are too busy to check e-mail frequently. Or maybe the worst case scenario was that their spam settings were too high to allow them to receive it in the first place. I searched around the web to find a plugin I heard about a while ago, but didn’t think I needed (until now). It’s called Notify Unconfirmed Subscribers Plugin (the name says it all). This is a neat little plugin for WordPress that allows you to access your FeedBurner account information from within your blog control panel and see how many people haven’t confirmed their RSS subscriptions. You then have the option to remind them, which sends them a simple e-mail asking to confirm their address.
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