Serena Software in California has come up with a new Friday ritual, known as Facebook Fridays. Remember Hawaiian shirt day in Office Space? What would Bill Lumbergh say about Facebook Fridays? Probably “Uhh yeah, I don’t know about that.” Nevertheless, the idea is for the company’s 900 employees (average age, 41) to spend at least an hour a week on the popular social networking site. They hope to encourage more connectivity amongst its work force and share internal information with everyone in an employees-only group.
René Bonvanie, a SVP at Serena, along with CEO Jeremy Burton came up with the idea and are using their profiles as templates for what employees should put on their own pages. The company said it already had 30% of its work force on Facebook before the launch of Facebook Fridays. “As our business continues to grow, the workplace becomes more and more distributed, which can make us feel disconnected from one another,” said Burton.
Serena is also using Facebook as a method to recruit new employees, mostly young and savvy web 2.0 users who will be the corporate leaders of tomorrow.
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