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    TwitterCounter for @chrisjacobsontwitter / chrisjacobsonChris Jacobson on FacebookChris Jacobson on YouTube

Getting Socialable with Your Blog Readers

February 22nd, 2010 posted by · 1 Comment

With the constant change in which social networking sites are the hottest and most-used, bloggers need to adapt to what their readers are using to share content with others. FeedBurner integration at the bottom of posts to “Share on Facebook,” or on a number of other sites, has been a general practice for a while. This is the most widely used social integration for content sharing as it doesn’t require that you use a plugin, as it’s only text, so images don’t need time to load if speed is a factor you’re after.

With the recent launch of Google Buzz, which is heading towards being a direct competitor of Facebook and Twitter, more social integration is becoming prevalent for bloggers.

I recently came across BlogPlay.com. What BlogPlay offers is the ability to integrate dozens of social networking services into your blog’s posts for easy content sharing by  your readers. You can choose which buttons you want at the bottom of your blog post, such as Facebook, Twitter, Google Buzz, Digg, StumbleUpon, FriendFeed, and dozens more. There’s also the generic option to add an “E-mail This” button.

Take a look at some of the services you can use:

BlogPlay is available for easy integration for the Blogger.com interface and WordPress users in the form of a plugin. You can also choose to use HTML and copy/paste pre-cut code based on the services you want to integrate.

What will BlogPlay look like on my blog?

At the bottom of each post, users will see an array of social buttons they can click to share your content.

Based on your settings, they will look similar to the lineup below.

If you don’t want to download the plugin version (which may slow down your blog), the HTML version works just as good and saves you time.

I’m experimenting with BlogPlay on another site of mine right now, and the response from readers has been mostly positive. The only downside I’d say is that there are no user statistics available for how well the social button integration is performing. You can easily measure any spikes in traffic with Analytics for example, but a specific report on which services are being used the most (Facebook, Twitter, e-mail, etc.) would be very useful. Perhaps in the future this will be made available.

Overall, I’m really enjoying BlogPlay and the value it’s bringing to my site. Just make sure to paste the HTML code in your single.php file, and not your main/home page, otherwise you’ll have buttons loading under each post when someone loads your blog’s index page. Not only will this look hideous, but it will force numerous JavaScript loads of the service and slow things down for you. If you’re using the plugin version, ignore this last step.



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1 Comment so far
  1. Missy (from G34 Media) MyAvatars 0.2

    Hey, Chris:

    For the longest time I was using Sociable, but just recently switched to Sexy Bookmarks cause it looks so much cuter.

    The only thing I don’t like about “Sexy Bookmarks” is that you don’t have the ability to choose on a per post basis, like you can with Sociable.

    Will have a look at Blog Play as well. Cheers!