Google has made it easier for you to see where your visitors look when going to your website. They have introduced a tool called Browser Size, which places an overlayed transparent image on top of your website to show you the percentage of visitors who look at a specific area.
It takes into consideration screen size and maps it out for you with different coloured regions. Take a look below at MoneyMakingScoop.com as an example.
This is like a hot mapping tool that you would pay money for on other websites. In fact, many Internet marketers do pay money for such tools to analyze landing pages, but I’m sure they’ll stop doing so after seeing this.
It’s interesting to note that the top left region of a site is the most viewed — although, it shouldn’t come as any surprise. Most people read from left to right and top to bottom anyway, so combining the two isn’t exactly a scientific discovery.
Think of the possibilities if you’re running a website with a “Donate” or “Subscribe” button. Now you know where to place them for maximum exposure. Your second-tier content could go in the 95% to 90% zones, with the less-important filler words in other areas.
After seeing this and examining a few of my sites, I need to do some tweaking this weekend and get my formatting in order. While I’m at it, I may just evaluate the speed of my sites at the same time using Google Site Performance.
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