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To Sponsor Tweet or Not to Sponsor Tweet?

September 30th, 2009 posted by · 1 Comment

There’s been a lot of talk lately on the issue of sending out sponsored tweets on Twitter. The idea first came across my radar several months ago, in which I brushed it aside and vowed never to do it. Then last week I received an e-mail from reminding me of their services, as I had joined their mailing list quite some time ago. From there I noticed John Chow had written a lengthy post on the issue, listing several benefits of participating in the sponsored tweet marketplace. Funny thing is, just as I was typing this post I received an e-mail from Zac Johnson about an advertising case study he’s been working on involving sponsored tweets on Twitter.

I signed up over the weekend and currently wait for advertisers to come crawling. One of the first things you have to decide when you sign up is how much you want to charge per tweet. The default value is a little more than $1. I didn’t quite know what to charge, or how much value my 1,200+ followers are worth. I set my price at $10.83, which I feel is fair to ask for.

Sponsored Tweets

The dilemma I face though is whether or not I’ll lose followers by sending out links paid for by an advertiser. Personally I unfollow people when I see that, and they may think the same way. Although, as John Chow pointed out in the post I linked to above, would readers stop reading your blog if you put advertising on it? Good point. It will be interesting to see whether I gain or lose followers after sending out the first tweet. One good option in Sponsored Tweets is that you have the ability to automatically resend a tweet if it doesn’t perform well and get many clicks. Sending out a tweet at 2 a.m. will probably not yield a high CTR as compared to sending it out at 2 p.m.

Not only is this great for those looking to make some money on Twitter, but it’s an affiliate marketer’s dream. Stepping into the shoes of an advertiser and having tweeps blast your message for a few dollars to their followers is a pretty wise investment. I haven’t tried it out myself yet, but from reading a few reviews, it looks to be worthwhile.

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1 Comment so far
  1. Chris Peterson MyAvatars 0.2

    Hey Chris!
    Really interesting post! However, I have read John Chow & you on same topic. I would say that the difference would be:
    1. His article implied that it worked for him & he had a clear idea
    2. The confidence on the service being written about.

    I think your article is more personalized. I like that quality.