Some positive news came out from Google this week that will make AdSense publishers very pleased. The company has announced that Google-certified ad networks will now be able to compete for ad space on the AdWords network. This means more competition for advertisers, who will in turn be bidding higher and higher. In the end, it’s great news for publishers who will reap the benefits financially.
Of course, it’s not all up to Google to control the aspects of your ads. Publishers will also have a say as to which ads and networks are able to be displayed on their site. It also means that if you wish, you can continue with simply Google-based ads from AdWords, and choose to display none from certified networks.
These new capabilities will automatically be enabled for your account, and you’ll see a new section in your Ad Review Center where you can allow or block specific ad networks. Please note that we’ll gradually be adding new ad networks to AdSense accounts over the next few months, so you won’t see any immediate impact on your ads or your earnings.
Now if Google would offer payments to publishers via PayPal every month instead of every 2-3 months (depending on your threshold), I’d be very impressed.
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