As part of General Motors’ restructuring plan, the automaker has announced they will be selling cars on eBay. 225 out of 250 California-based GM dealers will be selling Buick, Chevrolet, GMC and Pontiac vehicles on co-branded websites through eBay.
It’s only a trial until September 8, at which point GM will reevaluate the results to see if they should make it permanent. It all started yesterday, where potential buyers can go to GM.eBay.com and search for vehicles in their area. I’m not fully sold on the idea personally, but it’s great to see an old automaker using new tools to sell cars. Perhaps they should have tried this sooner, as it just may have helped them out before going into bankruptcy protection a few months ago.
As for why California was chosen to run the test project, eBay says GM is targeting the tech-savvy consumers there. As for how test driving the vehicle will work out, consumers will visit their local dealers to get a sense of feel for the ride they’re interested in and then make the purchase online.
I guess we’ll see how this turns out, but less than a month to run a trial seems a bit too fast. Maybe three months or so would be better and give consumers more time to make a decision on a large purchase, such as a vehicle. Although, if it does end up being a success, you can bet other automakers will try something similar. After all, the big problem they’re having is just getting a consumer in the driver’s seat these days.
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