Were you one of the millions worldwide who watched the Michael Jackson Memorial yesterday? The effect that the King of Pop’s death is having on the Internet is unreal — after all, the news first broke online and not on TV.
During the Memorial, CNN.com saw 72 million page views, 10.8 million unique visitors and 8.9 million live video streams. As for Facebook, 800,000 out of a million users updated their status from 1 p.m. ET. Internet traffic in general was almost as busy as on June 25, when MJ passed.
However, with any world event, the amount of people looking to cash in keeps on increasing. Some affiliate networks have already rolled out programs promoting Jackson memorabilia. Along with affiliates, eBay sellers have been getting banished on a daily basis by trying to pass off fake Jackson merchandise as authentic.
Over the weekend when fans were trying to get free tickets to the memorial, several eBay auctions and Craigslist ads came up offering passed for outrageous prices. Fortunately, both websites were very quick to put a stop to that.
Getting back to the affiliate issue, how successful are these MJ programs anyway? I haven’t tried them out myself yet, but I’ve been seeing a lot of Facebook ads over the last few days promoting them. From my observation, advertisers can’t use the full name and have been simply using “Michael” or “Jackson” separately. I’ll probably stay away from that niche personally. It just seems a little disrespectful to me to try and make money off of a death. Perhaps my morals are a bit higher than most, but a quick search of some of the top affiliate marketing forums has turned up threads discussing how best to cash in.
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