Recently I’ve been spending a lot of time writing about summer PPC marketing and which offers you should be looking to promote. Since I started my summer campaigns just over a week ago, I figured I’d give you a little progress update on which ad networks are working the best for me.
Right off the bat, Facebook has been delivering quality results for me. From targeted traffic and conversions, to ROI. I wrote about ad approval time last week, and once again, I was impressed. I’m promoting strictly Canadian offers from a Canadian-based network. Why? Less competition than marketing to a U.S. audience given the niche I’m working with.
I started off with 3 campaigns, with two of them being approved in under 4 hours. The third took about 8 hours, but no big deal.
As with Facebook, MSN adCenter is proving to be pretty good to be mentioned second. Ad approval took overnight, but that’s expected given you’re working with keywords and what not, as opposed to only interests and demographics like on Facebook. I’m using tools in the PPC Coach suite to really maximize my ad performance and get top rankings.
I hate to say it, but I’ve almost given up on AdWords. Once a big supporter and user, they just don’t deliver the quality traffic like the others do. You can spend hundreds of dollars and not make a single conversion — it’s a bit discouraging. I suggest to marketers just getting started to stay away from AdWords at the beginning. The main reason being it’s very complicated and there is a lot Google doesn’t tell you about setting up a campaign. If you don’t know what you’re doing, you can quite easily lose a lot of money, as well as time.
Most of what I’ve learned about AdWords has come from Internet marketing forums and by talking to colleagues etc. It’s almost a never-ending process trying to learn the whole platform, as Google constantly changes the way they do things.
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