Google has done something many Internet marketers all over the world will be cheering about. They have opened up the possibility for you to bid on trademarked keywords in Google AdWords. Up until now you would get that annoying notice saying you need to edit your keywords and remove the trademarked terms. Well, not anymore!
Beginning June 4, marketers in about 200 countries will be allowed to bid on forbidden words. Think about how this will open up the floodgates for competitors all over the place. This decision wasn’t without some controversy though. Advocates in both the U.S. and Europe have opposed this decision, citing it would not be fair to companies to have their names bid on by the competition. Boo hoo!
Just to clarify, you will still not be able to use trademarked terms in the title or text of your ad, only in the keywords. Google implemented that policy back in 2004 throughout the U.S. and Canada, and has pretty much extended worldwide at this point.
Don’t waste any time — go create those new keyword lists with the names of companies you couldn’t use before. Just be careful if you’re promoting an affiliate offer that the advertiser has or hasn’t given you permission to bid on their name.
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