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Are You Marketing Outside North America? You Should Be!

April 20th, 2009 posted by · 2 Comments

I’ve been testing multiple things with adCenter and Facebook Ads over the last few days to boost my conversion rates. It’s not unknown that most affiliates automatically target the United States as their country of choice when marketing a product, but there is so much more out there.

I’m not talking about the obvious choice of also marketing to Canada, which is the second best country to drive traffic to second to the U.S. I’m talking about other countries, like the U.K., Australia and Ireland. These three countries are a freakin’ gold mine!

My affiliate earnings drop suddenly every now and then and sometimes stop completely (just ask Jen, my affiliate manager at MarketLeverage.) This is due to the fact that trends change in this industry faster than Paris Hilton changes boyfriends. I’ve been tweaking numerous campaigns lately and testing out some other networks, mostly those that deliver Canadian ads, so I can serve web creatives on one of my other sites. But getting back to PPC, if you’re not looking at the U.K., Australia and Ireland as potential markets, you definitely should be. Niches don’t dry up as quickly in these countries as in the U.S. or Canada. I’ve basically learned that whatever is hot in North America right now, will be hot elsewhere in the world a few weeks/months later and stay hot for much longer than over here.

While I won’t divulge specific conversion rates and earnings, I can say that my affiliate income has shot up about 15% by marketing away from North American countries.

Another tip is to pay attention to local holidays/celebrations for your targeted country. Then use this knowledge to your advantage in your ad text and offer selection. Cha-ching!



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2 Comments so far
  1. Laura MyAvatars 0.2

    You are brilliant. I could not agree with you more. I target other Countries as well, and the traffic there is amazing. What does not work here or in Canada will work elsewhere. The subject (niche) is key. Thanks for your insight 🙂

  2. Dino MyAvatars 0.2

    This was a great post, i have to agree with most of your points. I run multiple niches and they perform based on what countries i am actually targeting.

    Rather then that, i enjoyed the post and will definitely follow up with you on your other posts.

    -Dino