Last week I took part in a conference call with a couple other Internet marketers where we discussed numerous aspects and trends of the biz. What ended up being discussed the most though, was Facebook advertising.
It was revealed to me and a couple others on the call that Facebook has now relaxed their restrictions when it comes to advertising. This news was echod to me the next day by one of my affiliate managers — not sure what the other 12 of my managers were doing, but only one knew about it.
Facebook has decided to let the banned offers run on their network again, such as ringtones, freebies, dating, quizzes, surveys and work at home products. What this means is that the CPCs are surging right now, and that’s not good for anybody.
Over the weekend I noticed the average bid price is up by about 50-75% in the U.S. target market. This forced me to target less populated markets, such as Australia and the U.K. I won’t divulge which offers worked best for me in those markets, but you can easily figure it out with some testing.
I’ve kind of been on the fence when it comes to Facebook advertising, as the traffic doesn’t appear to be genuine. A lot of traffic that you send to CPA offers for example, enter bogus information and don’t follow up with the merchant. Same goes with MySpace advertising.
Because of that, I’ve been spending a lot of time with Google AdWords over the last couple months. If you’ve had success with Facebook in the past, then you should definitely be taking advantage of this new information and testing out as many offers as you can. The few people I’ve talked to on various Internet forums and on Twitter are seeing very good returns on the network.
With Valentine’s Day coming up, pick out some hot offers and give them a go on Facebook!
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