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How E-mail Lists Make You Money

September 12th, 2007 posted by · 2 Comments

AweberOne of the best marketing tools I have is my e-mail list.  If your website doesn’t have an list implemented, you’re missing out on a lot of money and a lot of visitors.  Aweber Communications is probably the most used autoresponder and e-mail delivery service among internet marketers. 

The reason for a list is pretty simple:

  1. Catch the e-mail addresses of the visitors who come to your site (offer them an incentive to join, such as a free eBook along with their subscription).  Take a look to the right – see my subscription form?  Join it!
  2. Let your subscribers know of any new posts or content you’ve added to your site.  This is a great method to generate instant traffic.
  3. When you launch a new product, send out a short e-mail letting everybody know about it.  By now you’ve got your name out there and your readers trust you.
  4. Run exclusive contests or promotions specifically targeted towards your list.  Doing so will make your subscribers feel valued to be a part of it.
  5. Increase conversion ratios and make more money.  Send out a message promoting the latest and hottest affiliate product and watch your sales skyrocket overnight.

I’ve been building my list for almost 5 years and have thousands of subscribers.  If I hadn’t done this, it would be much harder to market, promote and stay in touch with my readers.  If you have a site, you need to make a list!

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2 Comments so far
  1. YC MyAvatars 0.2

    You’ve put it in a very simple and easily understood manner. Hope more people learn to do it – I’ve heard too many moaning about it being too tedious!

  2. Chris Jacobson MyAvatars 0.2

    I’m still surprised at the number of sites I visit where a list isn’t implemented yet. Webmasters are missing out on so much.