Submitting a press release to get the word about your website or product is still the fail safe method for gaining major exposure. All the big name players in the Internet marketing business use press releases to boast their product, and so should you.
There are free press releases, and then there are those in which you pay a little for.
I’ve used both, but I prefer to pay a few bucks to have mine submitted.
Let’s take a look at some of the main press release sites in more detail.
This is your best bet for submitting a press release if you don’t have much money to spend (or none at all). Your release shows up immediately on their site and can be viewed by thousands within 24 hours. If you don’t have an entire day to wait until your submission goes live, you may consider paying $1 to have it out there within 4 hours. Still too long? Splurge for a $5 release and have it go live within 1 hour. There are added benefits to each package available on their site. You may want to familiarize yourself with all features before deciding on which one is best for you.
This is your mid-grade press release service that starts at $9.95 per submission. While not as popular as some other services, PRunderground.com will definitely give you the exposure you’re seeking. Each package available guarantees you front page exposure on their site and they’ll even submit your material to Google News. If you’re new to press releases or just not good at writing them, PRunderground.com will write it for you at a cost of $69.95. They will also provide you with the most benefits available, as this is part of their platinum package.
This is strictly a pay service, and probably the most important site you can ever submit to. PRWeb starts at $80 and goes all the way up to $360. The cost can certainly be worth it depending on how serious you are about your business. For the minimum cost, your release is submitted to Yahoo! News, Google News and is seen for only two days. For the top of the line press release, which runs you $360, PRWeb promises to give you mainstream media exposure in the Associated Press and other media feeds. Of course, the choice is up to you, and there are even two other mid grade options to choose from. Many have said when you’re launching a product for the first time, there is no other service to use than PRWeb.
Over the years, press releases have been criticized by some as a way for marketers to spam their message or pimp their product. It all depends on how you write it. If your release sounds more like a sales pitch, it will do you more harm than good and you’ll be marked as a spammer. If you write the release in a way that explains your product’s details in a professional manner, you’ll gain more credibility from your audience. You can then simply add a line at the bottom with your link, such as, “For more information on (product name), please visit: http://www.”
If you leverage the power of press releases properly and extend your brand in a manner that’s professional, and informative, you will definitely find that they can benefit your business venture in ways you could have only imagined.
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