A lot of bloggers just starting out obsess over dominating the search engine results pages (SERPS) for major keywords and that’s just not going to happen — unless you know what you’re doing.
It basically all boils down to getting incoming links and more site authority. But while you work on getting links (and not spammy link exchanges, actual quality links), there is one other thing you can do to give your search listings more juice.
It all begins with your title tag on each post and on your home page. By default, Google will only index about 10 words into its index and pick out the most relevant to determine how much weight your listing carries during a search.
Let’s say I’m searching for: “Best grass seed for a lush lawn.” While I’m sure many of the sites that come up in the results and those buried somewhere in the thousands of listings are actually quality content, only the first few really matter to me. Because Google considers each word that was searched for to be important, it will weed out the non-relevant terms that appear in the titles and put those on other pages (excluding the first page).
Many sites tend to display their actual blog titles before or after the title of their post by default. Example: “Grass Seed and Lawn Care for Your Home – MySite.com” or “MySite.com – Grass Seed and Lawn Care for Your Home.” Each additional word that doesn’t have to be in the title takes away the amount of authority your post will get when listed in the search engines. You don’t need the title of your site anywhere, but in your main page title. Posts should always just have the title of the post and nothing else.
Take a look at this post for example:
You can adjust your settings in WordPress to display only the post title and not your webite name. Doing this should boost where your site lands when a visitor performs a search.
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