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Lijit Offers Ad Revenue Sharing

October 10th, 2008 posted by · 2 Comments

Lijit is the latest search tool that bloggers have been implementing into their websites. It’s an amazing tool that tracks your visitors’ search habits and gives you information of what each user searches for (even if it doesn’t turn up results on a specific term). This is particularly useful, because you then know what to write about that your readers were trying to look for. See my Lijit widget on the right side of this post.

I’ve been using Lijit for several months on another blog of mine and most recently on

Now the company has come out with an ad revenue sharing program. Officially titled the Lijit Ad Network, publishers will be able to opt-in to the search-based ad network and begin receiving a share of the revenue for ad units displayed in their search results.

What is the revenue split between Lijit and me?

There are three levels of revenue sharing between Lijit and the publishers. In the case of
publisher‐sold ad inventory, the publisher receives 60% of the revenue and Lijit will receive
approximately 40% of the revenue. Ad opportunities that Lijit is able to directly sell, will be
shared 50%/50% between the publisher and Lijit. In the case that neither the publisher nor Lijit
is able to directly sell the ad opportunity, Lijit will backfill with ad networks that include Yahoo!,
Google and others. These networks do not universally provide split analysis necessary to
compute splits so publishers receive $.10 a click that over time has been observed to be about
50% of earned revenue from backfill.

Once you earn $25 or more, you can request payment via PayPal.

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2 Comments so far
  1. MLRebecca MyAvatars 0.2

    I’ve noticed that more and more bloggers are starting to integrate Lijit into their blog layouts. I wasn’t sure what I thought at first, as I wasn’t initially able to find the results I was looking for. I do like Lijit now, and I think it’s something I will utilize in my blogging efforts. Thanks for sharing!

  2. Chris Jacobson MyAvatars 0.2

    There’s no doubt Lijit was great from the start, but now they’re allowing their publishers to monetize it, which is even better! :mrgreen: